Pricing & Plans

Clarity before scale.
Right plan, right stage.

Every therapist's practice sits at a distinct growth stage. EMPOWER-2026 BAMS Studio adapts to where you are — not the other way around.

Ethical, structured, behind-the-scenes support for Indian mental health professionals building sustainable private practices.

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How this works

Every engagement begins with Foundation & Discovery — a structured diagnostic that clarifies your niche, positioning, digital readiness, and growth stage before any implementation begins. Once that's complete, we move into the implementation plan matched to your current stage: Launch, Growth, or Scale.

Find Your Stage

Where are you in your growth journey?

Your career stage determines which plan fits. Read the descriptions below and identify where you are today.

Starting a Practice

You're new, relaunching, or shifting into private practice. You need visibility, foundational systems, and professional credibility.

Recommended Plan

Launch

Stabilizing a Practice

You have clients but inconsistent income and admin overload. You need predictable flow, better conversion, and operational calm.

Recommended Plan

Growth

Scaling a Practice

You're full or near-full, maybe building a group practice. You need team systems, capacity expansion, and operational independence.

Recommended Plan

Scale

Level 1 — Shared Prerequisite

Foundation & Discovery

Every engagement starts here — regardless of which implementation plan follows. Clarity before execution. Strategy before systems.

What it is

A structured diagnostic engagement that uncovers your practice's core identity, digital readiness, and true growth stage — before any implementation spend begins.

Who it is for

Every therapist and practice owner before entering a paid implementation tier. No exceptions. Clarity protects both time and investment.

What's included

  • Golden Circle discovery — why, how, what
  • Niche refinement and ideal client profile
  • Practice positioning and offer clarity
  • Fee-band thinking and pricing architecture
  • Digital presence audit and readiness assessment
  • Growth stage diagnosis with evidence
  • Prioritized growth roadmap with timeline
Main outcome

A clear, validated growth roadmap matched to your actual stage

Typical timing

2–4 weeks

Building before diagnosing wastes time and money. Foundation & Discovery ensures you invest in the right systems, not just more activity. This stage is completed once before entering any implementation tier.

Level 2 — Implementation Plans

Plans matched to your growth stage

Once Foundation & Discovery is complete, your implementation plan is selected based on your confirmed growth stage. Every plan combines advisory, coaching, implementation, and managed systems.

Starting a Practice

Launch

₹19K–₹24.5K/mo

60/40 risk-shared split

Stabilizing a Practice

Growth

₹34.5K–₹39.5K/mo

60/40 risk-shared split

Scaling a Practice

Scale

Custom pricing

60/40 risk-shared split

Best for New or relaunching practitioners who need visibility and foundational systems Solo practitioners with steady clients but inconsistent income and admin overload Full or near-full therapists, small group practices, clinics preparing to expand
Main goal Become visible, credible, and professionally set up to receive right-fit enquiries Stabilize income, reduce operational chaos, convert more enquiries into booked sessions Expand capacity, build team systems, and reduce founder dependency
What it solves
  • • Invisible online
  • • Unclear niche or fee structure
  • • No intake/consent systems
  • • Weak digital credibility
  • • Up-and-down income
  • • Follow-up and admin chaos
  • • Enquiry-to-session drop-off
  • • Weak conversion consistency
  • • Capacity bottlenecks
  • • Founder dependency
  • • No routing or ops infrastructure
  • • Fear of low-quality scaling
Core deliverables
Identity & Positioning
  • Practice design & niche clarity
  • Fee structure & service architecture
Digital Presence
  • Website or landing page
  • Google Business Profile setup
Client-Ready Systems
  • Ethical intake & consent templates
  • First-contact enquiry scripts
  • Booking + reminder setup
  • Foundational visibility assets
Client Flow & Conversion
  • Ethical client flow system
  • Service & landing pages
  • Follow-up workflows & response systems
Quiet Acquisition
  • 2–3 quiet acquisition channels
  • Contextual content support
Operations & Financial
  • Admin offload structure
  • Fee policy & money boundary support
Business Model & Capacity
  • Capacity & business model design
  • Clinic brand growth engine
Team & Clinic Systems
  • Multi-therapist or clinic systems
  • Centralized booking & intake routing
  • Utilization tracking
  • Team workflows
  • Supervision & escalation systems
Leadership
  • Leadership & culture support
KPI focus Visibility readiness, right-fit enquiries, target band of 5–10 new client inquiries/month through organic search once foundational assets are live Increase in right-fit enquiries, better enquiry-to-first-session conversion, faster response, lower drop-off, more predictable bookings Utilization, lead routing efficiency, capacity fill, operational consistency, team-enabled growth readiness
Typical timeframe 2–3 months 3–6 months 6–9 months
Delivery model Advisory + coaching + implementation + managed systems. We work behind the scenes so you can focus on care. All plans are adapted, not templated.
What you'd otherwise need
  • A part-time admin or VA to handle enquiries, scheduling & follow-ups
  • A website, GBP listing & intake systems — pieced together across tools & freelancers
  • Evenings & weekends lost to operations instead of rest or clinical prep
  • A dedicated admin person for client coordination, follow-ups & scheduling
  • Multiple tools for CRM, content, SEO — stitched together with no unified strategy
  • Mental bandwidth drained by operational decisions, not clinical work
  • An operations manager or practice coordinator to run day-to-day systems
  • Custom-built workflows, team SOPs & routing logic — built trial-by-error
  • Growth stalls because you're the bottleneck — every decision routes through you

Risk-Shared Pricing — 60/40 split

We carry 40% of the risk because growth should be co-owned

Launch

Fixed (60%) ₹11,400–₹14,700
Variable (40%) — milestone-linked ₹7,600–₹9,800

Tied to visibility readiness, enquiry milestones & system go-live. If milestones aren't met, you don't pay the variable portion.

Growth

Fixed (60%) ₹20,700–₹23,700
Variable (40%) — milestone-linked ₹13,800–₹15,800

Tied to enquiry-to-booking conversion, income stabilisation & channel performance. You grow, we grow.

Scale

Fixed (60%) Custom
Variable (40%) — milestone-linked Custom

Tied to utilisation targets, team system adoption & operational independence. Defined together during Discovery.

Milestones defined during Foundation & Discovery

We establish your baseline, agree on measurable targets, and link 40% of the fee to outcomes — transparent, aligned, and fair. If milestones aren't met, the variable portion isn't charged.

Your risk, shared
Pricing Model

How pricing works

Simple, transparent, and aligned with your success. No hidden fees. No long lock-in without evidence of value.

Fee components

Foundation & Discovery Fee

One-time fee covering the structured diagnostic engagement, stage assessment, and growth roadmap.

Starts at ₹14,500

Licensed Tools Fee

Access to the BAMS Studio platform, tools, templates, and systems for a fixed access period. Recurring and predictable.

Base Service Fee

Covers facilitation, coaching, implementation, and managed system support. Scaled to the plan level.

Success-fee logic

We believe our incentives should be tied to your outcomes. The success fee is structured around shared, measured growth — not arbitrary metrics.

Baseline measurement. We establish your current-state metrics during Foundation & Discovery — enquiries, conversion, bookings, income patterns.

Agreed growth targets. Together we define realistic targets based on your niche, location, stage, and commitment to follow-through.

Shared success. The success fee is linked to incremental value created above baseline — aligned, transparent, and measured.

Risk-shared: 60% fixed, 40% milestone-linked. Every implementation plan follows a 60/40 split. The 40% variable portion is tied to pre-agreed milestones defined during Foundation & Discovery — if milestones aren't met, you don't pay it. Transparent, aligned, and fair for both sides.

Outcomes depend on baseline readiness, niche, location, responsiveness, and implementation follow-through. We don't promise guaranteed lead numbers — we promise structured, ethical systems that improve your practice's growth trajectory over time.

Decision Guide

Which path is right for you?

1

Launch

Choose Launch if you're starting, relaunching, or still invisible to the clients you want to serve.

  • No website or outdated site
  • Unclear niche or fees
  • Few or no consistent enquiries
2

Growth

Choose Growth if you have clients but your income, admin, and conversion feel inconsistent.

  • Month-to-month income variation
  • Enquiries slip through gaps
  • Admin and follow-up is overwhelming
3

Scale

Choose Scale if you're at or near capacity and need to grow beyond founder-dependent operations.

  • Turning away clients consistently
  • No team systems or routing
  • Everything depends on you personally
Next Step

Let's find your stage together

The first conversation is not a sales call. It's a structured conversation to understand where your practice is today, what's working, and what the next right move looks like.

You don't need to have it all figured out. That's what Foundation & Discovery is for.

Ethics-First Approach
Built for Indian MHPs
Success-Fee Aligned
Zoom Account Integration