Finding the Right Price Point
Setting the right therapy session price is one of the most important business decisions you'll make. Price too high and you lose potential clients; price too low and you undervalue your expertise while making your practice unsustainable.
City-wise Pricing Guide
Session rates across major Indian cities (45-60 min session)
| City | New Practitioner | Experienced (3-7 yrs) | Senior/Specialist (7+ yrs) |
|---|---|---|---|
| Mumbai | ₹1,500 - ₹2,500 | ₹3,000 - ₹5,000 | ₹5,000 - ₹15,000 |
| Delhi / NCR | ₹1,200 - ₹2,000 | ₹2,500 - ₹4,500 | ₹5,000 - ₹12,000 |
| Bangalore | ₹1,200 - ₹2,000 | ₹2,500 - ₹4,500 | ₹4,500 - ₹10,000 |
| Chennai | ₹1,000 - ₹1,800 | ₹2,000 - ₹4,000 | ₹4,000 - ₹8,000 |
| Hyderabad | ₹1,000 - ₹1,500 | ₹2,000 - ₹3,500 | ₹3,500 - ₹7,000 |
| Pune | ₹1,000 - ₹1,500 | ₹2,000 - ₹3,500 | ₹3,500 - ₹7,000 |
| Kolkata | ₹800 - ₹1,200 | ₹1,500 - ₹3,000 | ₹3,000 - ₹6,000 |
Note: These are indicative ranges based on market research in 2026. Actual prices depend on your specialization, qualifications, location within the city, and target clientele. Prices exclude GST.
Factors That Affect Your Pricing
Consider these elements when setting your rates
Qualifications
RCI registration, PhD, specialized certifications (CBT, EMDR) command higher rates
Experience
Each year of experience typically adds 10-15% to your rates
Specialization
Child therapy, trauma, addiction, couple therapy = premium pricing
Location
Premium areas (South Mumbai, Golf Course Road Gurgaon) = higher rates
Mode of Session
In-person sessions typically 20-30% higher than online sessions
Target Clientele
Corporate clients, NRIs, high-net-worth individuals pay premium rates
Pricing Models
Choose the model that works best for your practice
Per Session
Pay per session - most flexible but requires consistent client flow.
Package
Discounted packages (5, 10, 20 sessions) - ensures commitment.
Monthly Retainer
Fixed monthly fee for unlimited or set sessions - predictable income.
GST & Legal Considerations
Understand the tax implications
GST Registration
- • Mandatory if revenue > ₹20 lakhs/year
- • Rate: 18% on therapy services
- • Can register voluntarily below threshold
Invoicing
- • Issue proper tax invoices
- • Maintain income records for IT
- • Consider Section 44ADA for presumptive taxation
Need Help with Pricing Strategy?
Book a free 30-minute call to create a personalized pricing strategy for your practice.